it’s intentional.

ethos

by sass is a conduit to living with intention, effortlessly.

from your accessories, to where you direct your energy, choose with purpose.

move freely, slowly, and with a quiet confidence that comes only from authentic expression.

it's intentional. curate your look, and let the details speak for you.

about us

by sass, by sisters.

Jaymi, the creative, the maker, designer and lead of visuals. Dakota the analytical, the ‘figure-outerer’ and head of direction and operations. And Zoe (we’re not quite sure yet, she’s just happy to be involved).

born from Sass Hair - our mum’s salon that sits on the edge of a little highway town - by sass is an extension of the space where our appreciation for women’s empowerment began.